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In this analysis, we limit our focus to text on the front panel of the pack, as this is the primary space for brand messaging

The introduction of plain packaging for cigarettes in Australia has reduced the appeal of smoking among adolescents and prompted smokers to think about quitting, the most comprehensive research on the legislation to date shows

Sensory evaluations in consumer panels, with and without knowledge of the non-menthol descriptor and package color and design, may reveal whether marketing affects consumer perceptions, even in the absence of cooling agents in the products

The tobacco filler shells have a diameter of 8mm